King Lai '78
King brings with him over 30 years of successful advertising, marketing and management experience. King began his career in 1981 at BBDO New York. He also worked at Backer & Spielvogel , Ted Bates and Shearson Lehman Brothers before co-founding his own marketing agency; The Marketing Partnership. In 1992, King joined Saatchi & Saatchi Taiwan as CEO and in 1996, became CEO of Saatchi & Saatchi Great Wall; building the largest advertising agency in China.
In 2000, King took the helm as CEO at NetEase.com, one of the leading Internet portals in Mainland China, where he also took the company public. King then joined Initiative Worldwide, a global media agency as President, Asia Pacific. Under his leadership, Initiative expanded its Asia network from three offices to over 14 wholly owned and affiliated offices in the region. King joined WPP, initially at GroupM in 2011, and then Kinetic Worldwide as CEO, Asia Pacific in January, 2013.
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